Writing Samples

A sampling of my work and scope.

WEBSITES

 

 

DIRECT RESPONSE 

 

Sample One

 

HEADLINE: 

They’re calling for snow . . . like that’s a bad thing.

 

BODY COPY: 

This winter, four is your lucky number. [AUTO]'s line-up, available in a wide range of SAV and sedan models, features responsive AWD that shifts the traction and power to whichever wheel needs it the most, instantaneously.

 

Our exacting 50/50 vehicle weight distribution ensures traction adjustments happen smoothly and automatically.  So even as you rocket up the mountain in search of the freshest powder, your latte, and your tires will stay where they belong.

 

Whatever conditions the road throws at you, the power of superior balance is in your wheels . . . and in your hands, every second. It’s time to ignore the weatherman. Adventure awaits.

 

Nothing should hold you back from the things you want to do. Especially the wheels beneath your ski rack.

 

You are among a select group of individuals invited to take advantage of a $1000 purchase incentive on all [AUTO] models.  Schedule a test drive at your [nearest AUTO DEALER] now to experience the superior handling of [MODEL]for yourself.  But hurry, as quickly as the temperature is dropping outside, this offer won’t be around for long. Visit [AUTO DEALER] before [DATE] and present the unique code found at the bottom of this email to guarantee your $1000 incentive.

 

Winter is calling. Can you afford to let that adventure pass you up because your car can’t handle the elements?

 

No way.  Take advantage of this limited, special offer and get out on the roads with confidence, whatever Mother Nature throws your way. Contact us here to schedule your test drive today.

 

Happy wintery mix, from your partners in adventure on every surface, any time, at [AUTO].

$1000 Purchase Incentive on all new [NAME] models:  CODE

 

Sample Two

 

SUBJECT LINE:

[AUTO] invites you to experience a day of top coaching and ultimate driving.

HEADLINE: 

Take your driving to a whole new level. On the road, and on the green.

BODY COPY:

Dear [FIRST/LAST NAME],

 

Join BMW for a day of world class instruction on your golf game from Titleist Performance Institute pros. These Golf Magazine Top 100 Teachers and PGA Tour winner coaches will coach you on your full swing, short game, putting, functional movement, strength and conditioning. 

 

Along with your small group, focused instruction, [AUTO] will host an Open Road Drive Experience with behind-the-wheel instruction featuring class-leading [AUTO MODELS[ cars. Don’t miss this unparalleled opportunity to fine-tune your performance, on the golf course and behind the wheel of the [AUTO].

 

YOUR EXCLUSIVE ID NUMBER: 

DATE:

TIME:

LOCATION:

RSVP:

Space is limited. Please call promptly to reserve your place. Dress appropriately for outdoors. Bring golf shoes and gloves.

© 2012 [COMPANY]. The [AUTO] name, model names and logo are registered trademarks.

 

TWEETS

 

  • Winter Rule #9: Don’t tell your boss you drive a [MODEL].  Everyone else’s cars will take a snow day while you’re stuck in the office. #AWDtips

  • That sound the engine makes? It’s German for ‘come, hither.’ Meet the new [MODEL] and experience the sheer grace and seduction of 560bhp. #M6

  • [RACER] wins at MotoGP at Laguna Seca in a [MODEL], proving it’s never too late for dreams to come true, if you #[OEM]believe.

  • Eco-friendly just got even nicer. See how the [MAKE MODEL] is redefining automotive responsibility . . . and green luxury.

  • Experts say that @Eames built the perfect chair. Test that theory with [OEM] in a mid-century modern tour of Beverly Hills May 16th. #BMWdesign

  • When is the last time you felt your heart pounding in your chest? [OEM] invites you back to pulse-racing excitement with the new [MODEL].

  • We’re racing through spring at [DEALER]. Bring in your [OEM] before post-time at Derby to take advantage of our $24.95 oil change special.

 

INDUSTRY NEWS

 

ROCKWELL AUTOMATION BEGINS ACQUISITION OF ICS TRIPLEX, PROCESS CONTROL SAFTEY SOLUTIONS PROVIDER:  Rockwell Automation, Inc., has announced its intended acquisition of Industrial Control Services Group Limited (ICS) for 110 million, pounds sterling.  Headquartered in Maldon, UK, ICS Triplex provides engineering services, products, and solutions for industries that demand high-integrity critical control, such as oil and gas exploration, production, transportation and refining as well as chemicals and power generation.

 

Keith Nosbusch, chairman and CEO of Rockwell said of the acquisition, “ICS Triplex provides an important strategic fit for our rapidly expanding process control and safety solutions businesses.”  Adding that, “ICS customers in oil and gas, and other process industries will benefit from the breadth of Rockwell Automation’s product portfolio and solutions capabilities.” 

Peter Mottershead, ICS Triplex executive, believes combining their capabilities “with Rockwell’s hundred years of experience and strengths as a global leader in industrial automation control and information systems, it should enable us to grow our business and better serve our customers.”  Completion of the transaction is planned for the third quarter of 2007.  For further information, visit: www.rockwellautomation.com

 

PMMI PROJECTS U.S. PACKAGING MACHINERY PURCHASES TO STABILIZE IN 2007:  The Packaging Machinery Manufacturers Institute (PMMI) the leading global packaging industry resource and trade association, announced the U.S. domestic demand for packaging machinery is projected to level off in 2007 to an estimated value of $6.27 billion. The data, based on PMMI’s U.S. Packaging Machinery Purchasing Plans Study, represents the collective voice of 468 decision makers responsible for 7,160 packaging lines in 1,073 plants located throughout all key U.S. market segments. 

Since the economic downturn of 2001, North American Packaging Machinery Manufacturers have experienced strong growth over the last five consecutive years. PMMI reports that the 1% scenario for machinery purchases in 2007 reflects a cautionary reaction to the uncertainty of the U.S. economy, rather than decisions based on financial imperatives.  "After years of considerable capital equipment investment, it's clear this year that end users are in a 'wait and see' position," said Charles D. Yuska, president and CEO of PMMI. "However, with some markets hovering near 80% capacity, PMMI expects companies to continue to invest in more efficient packaging lines later in the year." 

 

PMMI anticipates optimistic forecasts for the following market segments: Pharmaceutical/Medical (+2% to +4%), Foods (+1% to +3%), Chemical Products (+0% to +2%) and Converters, Printers, Others (+0 to +2%).  For further information, visit: www.pmmi.org.

 

ALCOA TO EXPLORE DISPOSTION OF ITS PACKAGING AND CONSUMER BUSINESSES:  Alcoa, a leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities that serves the packaging industry, among many others, has announced its plan to explore strategic alternatives for the disposition of its Packaging and Consumer segment.  In 2006, this segment generated approximately $3.2 billion in revenues, representing approximately 10 percent of the company’s revenue. 

Alain Belda, chairman and CEO of Alcoa stated: “Our packaging and consumer business is improving and strengthening. In fact, first quarter earnings more than doubled compared to the prior year as the benefits of our restructuring program are hitting the bottom line.  However, now is the right time for us to explore whether these businesses may provide more value on their own or as part of another company.”  Businesses currently under review include:  Flexible Packaging, Closure Systems International, Consumer Products and Reynolds Food Packaging.  In total, these packaging businesses have approximately 10,000 employees in 22 countries around the world.  The company anticipates the review process will be completed by the end of this year.  For further information, visit:  www.alcoa.com.

 

COMBI INTRODUCES NEW DEMO TRAILER:  Combi Packaging Systems LLC, based in Canton, Ohio, introduces a traveling demo trailer that brings Combi case erecting and semi-automatic case packing equipment right to the door of its distributors and their customers.  The demo trailer enables a free, no-obligation demonstration using the customer’s own product.  Combi’s intention is to provide greater support and minimal expense to its customers by introducing a variety of automation solutions on site.  Combi Packaging Systems offers a complete solution to end of line packaging challenges in the areas of case erecting, case packing or case sealing.  For further information, visit:  www.combi.com.

 

DICKSON COMPANY UNVEILS STREAMLINED ONLINE SUPERSTORE:  On its new website, www.dicksondata.com, the Dickson Company has revamped an online instrument selection system in response to the growing demand for temperature and/or humidity data loggers and chart recorders by packaging and converting managers.   The website includes:  automated data logger and chart recorder selection guides; quick links to the most popular chart recorder and data logger models; enrollment in Dickson’s automatic calibration schedule reminder service; and connections to online chats with product specialists.  For further information, visit: www.dicksondata.com.

 

INTRALOX INTRODUCES NEW SOLUTION FOR TIGHT TRANSFERS:  Intralox, LLC, the global manufacturer specializing in modular plastic conveyor belts, has released its new Series 1000 Flat Top belt, developed to meet the needs of Beverage and Packaging industry applications that require very tight transfers and high belt strength.  The belt’s underside design and small pitch allow smooth transfers over 0.75 inch (19.1 mm) nosebars. Products are handled gently and quality is maintained due to the belt’s reduced chordal action and reduced transfer dead plate gap.  Series 1000 Flat Top is Intralox’s strongest mini-pitch belt. Its robust sprocket lug tooth design ensures superior belt engagement. The belt can perform with almost no back tension.  Series 1000 Flat Top is available in polypropylene, polyethylene, and acetal belt materials. Includes features for easy installation.  For further information, visit: www.intralox.com.

 

COGNEX INTRODUCES NEXT-GENERATION ‘CHECKER’ INSPECTION SENSORS:  Cognex, the Natick, MA-based supplier of machine vision sensors has announced the new Checker 200 series inspection sensors.  Described as smaller and more capable than the Checker 101, the Checker 200 series offers built-in lighting, variable working distance, and high speed inspection capability at rates faster than 6000 parts per minute.

 

All Checker 200 series inspection sensors have a rugged IP67 housing and quick disconnect cables, as well as encoder-based part tracking, I/O and high-speed USB connectivity. The Checker 200 series includes the Checker 201, which is ideal for part finding and inspection, and the Checker 202 which includes all the features of the 201, plus ladder logic for custom configurations. 

Justin Testa, Cognex Senior Vice President and Group Business Manager, describes the Checker 200 series as “small, smart, simple and powerful enough to solve even more challenging sensing applications, and delivers extremely reliable inspection results. They are ideal for food, beverage, and consumer product package inspection and automotive and electronics part inspection.”  For further information, visit:  www.cognex.com.

 

SCHNEIDER PACKAGING NAMED WINNER OF ROCKWELL AUTOMATION’S EXTREME MACHINES CONTEST:  Schneider Packaging, a producer of end-of-line case packaging and palletizing equipment for the food, beverage, paper and plastic industries, among others, took first place in Rockwell Automation’s 2006 Extreme Machine’s contest. 

Using a Rockwell Automation control system solutions, Schneider packaging created an extremely compact, end-of-line robotic handling system for a premium coffee roaster.  The machine cartons, labels, case packs and palletizes 280 individual K-cups of ready-to-brew coffee each minute within 300 square feet of factory space.  Schneider was chosen from a national pool of contestants based on the innovation it demonstrated in developing its next generation of machines. 

“Rockwell Automation has made a commitment to help OEMs innovate by delivering domain expertise, design efficiencies, and scalable control and information platforms,” said Christopher Zei, vice president, general manager of the Rockwell Automation OEM Business. “The winners of our Extreme Machines contest exemplify what’s possible as a result of that commitment.” 

The Extreme Machines contest is sponsored by Rockwell Automation and asks readers of Control Engineering and Design News magazines to select the winning machines.  For further information, visit:  http://www.rockwellautomation.com/solutions/oem/index.html.

 

NORDSON PARTNERSHIP+PLUS PROGRAM SIMPLIFIES HOT MELT EQUIPMENT ACQUISITON AND RECAPITALIZATION:  Nordson, the Duluth, GA-based producer of precision dispensing equipment for application of adhesives, sealants and coatings, introduces the Partnership+Plus program.  The Program allows packagers to acquire new Nordson adhesive dispensing equipment for a simple monthly fee, eliminating the upfront capital expense associated with traditional equipment purchasing methods.  As the primary offering in Nordson’s new Power of Choice™ programs, the Partnership+Plus program provides customers with Nordson’s latest technology including new ProBlue® melters, which process all standard hot melt adhesives, including new low-temperature formulations; Blue Series™ guns; and Advanced Technology hoses.

 

Nordson provides parts, standard maintenance, a 23-point annual service check and system cleaning.  A 36-month comprehensive warranty and complimentary spare parts welcome package are also included with each system.  Factory-trained technicians provide installation and start-up assistance and Nordson will replace the system after 36 months or sooner, depending on wear. 

 

According to Bentley Boger, marketing manager for Nordson Corporation, “Partnership Plus gives packagers an easy way to get new hot melt dispensing equipment into their plants without the hassle of requesting upfront capital dollars.  It’s a great way to upgrade older systems. With  Nordson supplying major service and parts, they can also save on inventory and maintenance.”  For further information, visit: www.nordson.com

 

PRESS RELEASE

 

Art Squared anonymous art sale returns on April 11

Art Squared is a key fundraising event presented by Louisville Visual Art Association and a unique opportunity to purchase original local art

 

Louisville, KY, [Date]– Art Squared returns to PUBLIC Gallery located at 131. W. Main Street on Saturday, April 11.  Louisville Visual Art Association launched the anonymous 8” x 8” art sale three years ago to benefit its flagship education program, Children’s Fine Art Classes (CFAC).  The event has quickly evolved into an incredible showcase of the generosity of local artists and an opportunity for the Louisville community to shop original art in a totally unique way. The public can view the art during a pre-sale exhibition, April 2-10, but art is signed only on the back, ensuring the anonymity of the artists until time of purchase at the sale on April 11.

Last year, Art Squared garnered over 200 pieces of original art contributed by local artists and raised over $33,000 for CFAC students, explains Porter Watkins, vice president of the LVAA Board of Directors. CFAC is a great avenue for local youth to receive high quality art education.  Art Squared helps make that program possible, as well as offering the perfect entry point for new art collectors.

 

LVAA will be hosting an Artists’ Reception on April 10 at PUBLIC Gallery.  Art Squared is sponsored by Angel’s Envy, crafters of fine bourbon finished in port barrels; Old 502, Kentucky’s only urban winery; and Falls City Brewing Co. The event is proudly supported by 89.3 WFPL News and the LVAA Board of Directors.

 

Old 502 makes handcrafted wine in downtown Louisville and believes in moving our city forward, says Eric Gurevich, Outreach Director of Old 502. We firmly believe that the arts are a pillar of our community and appreciate the opportunity to support the Louisville Visual Art Association and Art Squared for the second year running.

 

ABOUT LOUISVILLE VISUAL ART ASSOCIATION

Since 1909, the Louisville Visual Art Association (LVAA) has engaged artists and audiences through an energetic agenda of education, community outreach, artist support, and exhibitions. These programs nurture creative expression and stimulate dialogue, thereby enhancing contemporary culture and community spirit. LVAA is a Fund for the Arts Cultural Partner and is supported by The Kentucky Arts Council. The Children’s Fine Art Classes (CFAC) program was recognized as one of the top after-school Arts programs in the nation with its selection as finalist in the 2014 National Youth Arts & Humanities Program Award. CFAC offers intensive, in-depth art experiences for talented and motivated elementary, middle, and high school art students, ages 9-18. In 2014, a total of 82 CFAC classes served 910 students from 171 schools across 11 counties. 100% of graduating seniors earned over $350,000 in scholarships to the college or university of their choice

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If you would like more information about Art Squared, Children’s Fine Art Classes or the Louisville Visual Art Association, please contact [Name] at [Company Phone] or email at [Company E-mail].

 

BROCHURE